The World Moves Forward Into The Digital Age Essay

As the world moves forward into the digital age, American institutions must adapt to serve the needs of a digital society. The Newspaper industry has not entered the digital age unscathed; several issues of the current business model must be addressing if Newspapers are to survive the century. Americans and especially the younger generations are more skeptical of the Mass Media and less likely to believe that they are non-biases and question more than ever of the legitimacy of the news stories put out by the press. And as the world becomes a smaller community people are more concerned with international affairs and less local issues unless directly affecting them. Once one of the only outlets for advertisers to reach, large audiences Newspapers are heavily dependent on ad sales, which can cause an issue if every person in America has a portable device that spews ads at them all day. During the 2008 financial crisis, newspapers saw the largest drop in revenue from advertising sales since the great depression. The drop in sales affected every sector of the Industry’s market. Revenue from advertisements is the largest portion of the total income for newspapers; the dramatic decline was and is devastating for not only local but also national newspapers. In 2009 the total amount of spending on advertisements fell by 12.9% across all industries. Newspapers alone saw their advertisement revenue decline by 26%, a rate that was 50% steeper than in than in 2008 when revenues fell byShow MoreRelatedKodaks Faulty Decision Making: A Case Study619 Words   |  3 Pagescaused the downfall if the Kodak company is that they have refused to recognize that the new wave of digital photography would become so popular. Kodak bet that they would be able to survive with film cameras despite the incredible success of digital photography. 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